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 Marketing Collateral

Sales Marketing Collateral

Smiling couple reading a booklet at new car showroom

Having professional sales and marketing collateral is essential for any business. It helps build credibility, show your expertise, create a consistent brand image, attract new customers and keep current customers engaged. Professional brochures, flyers and sales materials are key to building trust with potential clients and boosting sales. Great marketing collateral can be the difference between success or failure in today's competitive market!

 

We Got You Covered

Examples of sales collateral that can help businesses achieve their goals include brochures, sales presentations, postcards, catalogs and newsletters. Brochures provide an overview of products or services and can be used in physical form or digitally distributed via email or website. Sales presentations delivered as PowerPoint slides allow salespeople to deliver more detailed messages about their offerings in an engaging format. Postcards are useful for direct mail marketing and can be sent out to both existing customers as well as prospects. Catalogs give customers a comprehensive look at all the items being offered for sale by a company, while newsletters can help maintain relationships with current customers through regular updates on promotions and other newsworthy topics.

Cheerful girl on white background holding leaflet for message
Creative business team putting hands together at the office-1

The Importance of Design

High-quality design is a must when creating sales collateral that will make an impact on potential buyers - good visuals are key to capturing attention quickly and drawing readers in. Use of bold typefaces, high-resolution images and strategic use of white space can all add up to convey professionalism and authority that strengthens customer confidence in your business offerings.

A Few Examples of How We Can Help

Below are a few staple items your company should have in its toolbox.

Sales Folders

Are you looking to increase sales success? A well designed folder is essential to house all of your sales collateral, such as one-pagers, tri-fold brochures and informational booklets. B2K12 can help your company to create effective sales materials that will make your customers feel confident in their purchase decisions. It's time to start increasing your sales today!

Infographics

Infographics are an important sales collateral and marketing tool for any business. They provide a graphical representation of complex data or information, making it easier to visualize and interpret. As such, using infographics in sales and marketing efforts can dramatically improve engagement with potential customers and drive sales conversion rates up.

Brochures

Professional brochures are an important marketing tool for businesses of all sizes. They are used to provide information about a product or service, highlight key benefits and features, create brand recognition, and showcase awards or certifications that the business may have obtained. This helps customers to feel secure in their decision-making, strengthening your business's chance to close the deal

Slide Decks

Professionally designed slide presentations is a critical component of any successful marketing strategy. From sales presentations to product launches, having well-crafted visuals helps businesses engage with audiences more effectively. Slide decks are powerful tools to explain complex concepts & product features in easy to understand ways. They can strengthen your business's chances of moving forward in the sales process.

Click here to schedule a sales collateral consultation.