Digital Marketing Agency
Social Media Management (SMM) | Search Engine Optimization (SEO) | Website Development | Landing Pages | QR Code Management | Content Marketing | Podcasting | Video Production Services
Website and/or Landing Page Development
A professional looking website that is built right from scratch is crucial to start off on the right foot. Search engines such as google require certail elements to be present in a website, so that a positive user experience is achieved. If your website is not built properly, it will not perform well. Contact us today to get started.
Search Engine Optimization (SEO)
The back end of your website is just as important as the front end. Make sure it performs through optimization. Key words, directory listings, sitemaps, meta tags and descriptions, etc. are all crucial to its performance. Contact B2K12 to learn more.
Search Engine Marketing (SEM)
Run pay per click (ppc) and google display advertising to target your potential customers. Pay yoour way to the top and watch your online sales soar. Contact us to get started.
Social Media Marketing (SMM)
Use the power of social media to build your brand and convert impressions and interactions into paid customers. Interact with your network and grow your likes and followers. Build your brand through consistent organic posts and paid ad campaigns. Contact B2K12 to get started today.
QR Code Development & Tracking
Track your traditional advertising campaigns in print, outdoor or television with dynamic QR codes. Use this data to drive decision making for your marketing strategy.
Content Marketing
Be seen as aleader in your industry with content marketing. Author consistent blog posts and produce reular podcasts so that you can project yourself as an expert. Contact B2K12 to learn more.
Frequently asked questions
Be informed. These are questions we get a lot, with good answers!
What is SEO?
SEO stands for Search Engine Optimization and is the process of optimizing web pages, content and other digital assets to increase visibility in search engine results. SEO efforts are typically aimed at improving a website's ranking on search engine result pages (SERPs) by using techniques like keyword targeting, link building, content optimization, meta tags, sitemaps and more. SEO can also be used to measure the impact of various digital marketing campaigns and analyze user behavior on your website or app. Ultimately SEO helps businesses increase their online presence with higher visibility in SERPs which leads to greater brand recognition and increased leads and revenue.
Why should I pay to have my website optimized?
Search engine optimization (SEO) is an investment that can yield great returns for your business. SEO helps your website become more visible in organic search engine results, allowing you to reach a broader audience and increase website traffic. SEO also builds trust with users, as it shows that you are taking the necessary steps to ensure they get the best experience.
What is a landing page?
A landing page is a web page that is designed with a single focus in mind: to convert website visitors into customers. Landing pages are usually designed with to encourage a visitor to take a specific action, such as submitting their contact information or making a purchase.
Why should I pay for a professionally designed website?
Investing in a professionally designed website is an essential component of digital marketing. A website serves as the foundation for your business. It is essentially your digital storefront. Having a website is critical for digital marketing success. It is the most effective way to establish credibility online.
What are the most important aspects of a professionally designed website?
1. Design and Layout - website design should be aesthetically pleasing, easy to navigate, and optimized for mobile devices
2. Content Management System (CMS) - website content should be organized in an efficient manner so that it can easily be updated or edited
3. Search Engine Optimization (SEO) - website content should include relevant keywords to help improve its ranking on search engine results pages
4. Security Features - website security is essential for protecting user data and preventing hackers from gaining access to sensitive information
5. Responsive Design – website design must adjust itself according to the device being used by the visitor; this includes different screen sizes, operating systems, etc.
6. Analytics & Tracking – website analytics allow you to track how users interact with your site and make changes accordingly
What is a QR Code?
QR Codes, short for Quick Response Codes, are two-dimensional barcodes that store information and can be scanned by mobile devices for quick access to digital marketing collateral, such as a website, landing page, social media page, video, etc.
Why should my business use QR Codes?
QR Codes can offer a range of advantages to businesses. QR Codes are quick and easy to generate, and they provide an effective way for their customers to access needed information quickly and efficiently.
What types of QR Codes are available?
Static QR Codes are pre-generated QR codes that link to a fixed website or destination, while Dynamic QR Codes contain trackable QR codes that allow the creator to customize and change the destination URL without having to generate a new QR code. Design QR Codes are also available which allows creators to set custom colors, logo images, and more for their QR codes.
What is Search Engine Marketing?
Search Engine Marketing (SEM) is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs). SEM provides an avenue for businesses to advertise online and reach potential customers through various tactics, such as pay-per-click (PPC) advertising and search engine optimization (SEO).
What is Social Media Marketing (SMM)?
Social Media Marketing (SMM) is a type of digital marketing that involves the use of social media platforms and websites to promote a product or service. Social media marketing strategies typically involve creating content that is specifically tailored to the platform, such as videos, images, and other forms of content for platforms like Instagram and YouTube.
What di search engines look for in a website?
Search engines like Google and Bing look for a variety of elements in a website to determine its relevance and rank it on the Search Engine Results Pages (SERPs). Search engine algorithms will consider the page's content, quality, performance, URL structure, backlinks, domain authority, and more when ranking websites.